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KHOUBOURAT
Beirut, Lebanon
Posted 2021/08/26 08:02:31
Expires 2021-10-10
Ref: JB4418475
Job Description
A well-known company in Beirut is looking for an experienced, skilled, qualified and creative candidate with significant knowledge and relevant working experience for the position of Digital Marketing Manager.
Main Duties:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
Skills
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Creativity
- Good Communication Skills
Education
BS/MS degree in marketing or a related field
Job Details
Job Location
Beirut, Lebanon
Company Industry
Retail & Wholesale
Company Type
Employer (Private Sector)
Job Role
Marketing and PR
Preferred Candidate
Work Level
Senior Level
Years of Experience
Min: 5
Residence Location
Beirut, Lebanon
Nationality
Lebanon
Degree
Bachelor's degree